169: Clean Beauty Is Confusing…Here’s What Actually Matters with Oni Auer
Today’s episode is such a good reminder that beauty doesn’t have to be complicated.
I’m talking with Oni Auer, founder of ITP Beauty, about what clean beauty really means and how to approach skincare in a simpler, more grounded way.
We get into how confusing “clean beauty” has become, why education matters more than labels, and how to make safer choices without feeling overwhelmed. Oni shares her story of dealing with a skin issue that led her to completely rethink her routine and eventually create her own line.
We also talk about ingredients to be aware of, like formaldehyde, the difference between U.S. and EU standards, and how to avoid greenwashing.
But more than anything, this conversation is about coming back to simple, safe, effective skincare and not feeling like you need to constantly fix or change yourself.
Find ONI:
Leave a comment